On May 16, 2011, Sisk executives Mikie and John Phillips rolled out- with great fanfare- the new Sisk Fulfillment brand. Several months in the making, the new brand represents everything that Sisk has become over the years. “We’ve evolved from a Mom-and-Pop-shop in the 1980’s to a world-class fulfillment organization which today handles some of the most famous brands in the world,“ says John Phillips.
“We have the best facilities, the cleanest space, superior technology and the most exceptional people in the industry. We’re proud of our staff and their contribution to our success, and we wanted our new brand to reflect this,“ says Mikie Phillips.
The new brand rollout includes this website, a new logo and wordmark, new color palette, and new business cards and letterhead. The cross-media rollout campaign included a “teaser” postcard campaign, a personalized URL (pURL) campaign with prizes, and a drawing for an iPad2 to encourage people to visit the new website.